IOTen transformed a 53-year-old monthly newsstand magazine into a dynamic multi-platform digital offering.
From instruction tips with the sport’s most renowned personalities to reviews of racquets, apparel and world-class travel destinations, 10Ten combines confident editorial, striking visuals and impeccable design to engage an affluent, healthy, active audience.
Services:
Video
Strategy
Product Development
Content Creation
Design
Social Media
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Among the key components of a comprehensive multi-platform solution is a series of instructional videos 10Ten created, directed and produced with Hall of Fame legend Chris Evert.
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Upon discovering that the audience plays the sport an average of 100-plus times each year, 10Ten transformed content offerings to connect with an active audience.
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Tasked with relaunching Tennis Channel’s website to appeal to a younger audience, 10Ten created a lighthearted, fun and informative platform.
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10Ten’s delivers more than 5,000 stories to generate more than 60 million page views annually for Tennis.com.
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The revamped look and approach of Tennis Magazine achieved a 97 percent satisfaction rating among surveyed readers.
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Tennis.com’s social media presence experienced explosive growth on multiple platforms in the first few months after 10Ten was put in charge.
Among the key components of a comprehensive multi-platform solution is a series of instructional videos 10Ten created, directed and produced with Hall of Fame legend Chris Evert.
Tasked with relaunching Tennis Channel’s website to appeal to a younger audience, 10Ten created Baseline. The lighthearted, fun and informative platform complemented 10Ten’s daily output for Tennis.com, a resource that annually delivers more than 5,000 stories to generate more than 60 million page views.
Tennis Magazine was transformed by 10Ten to become a lifestyle publication that connects with enthusiasts who play the sport an average of 100-plus times each year. The magazine’s revamped look and approach achieved a 97 percent satisfaction rating among surveyed readers.
The award-winning Tennis Magazine Digital App was 10Ten’s solution for a curated and packaged content experience most similar to print but with digital benefits on the devices that matter most to readers.
Tennis Tuesday represents 10Ten’s response to the United States Tennis Association’s desire to serve its nearly 1 million members with a highly interactive digital-only weekly digest for mobile, desktop and tablet.
Social Media Impact Tennis.com’s social media presence experienced explosive growth in the first few months after 10Ten was put in charge: While Facebook likes grew six-fold from fewer than 80,000 to nearly 500,000, the number of Twitter followers tripled from fewer than 75,000 to more than 225,000.
Related Work
Coach
10Ten provided the creative direction for the launch of a U.K. fitness brand that was ultimately sold as part of a $416 million deal.
Sports Illustrated
10Ten Media conceptualized and spearheaded the launch of the brand’s SI.com/gambling vertical.