10Ten Media is an editorial team of full-time writers, editors, producers and designers led by Managing Directors Bob Der, Scott Gramling, Larry Hackett and Ian Knowles. Each has more than 20 years of leadership and content-creation experience at some of the most respected media brands in the world. The core team is supported by a network of more than 30 contributors—professionals chosen for their skills, nimbleness, and ability to communicate and act effectively and efficiently.

10Ten Media creates world-class editorial content. We conceptualize ideas, render them, and deliver finished products across all mediums. We build bespoke solutions that meet needs and engage audiences in a wide range of areas, including sports, entertainment, business, tech, education and service. We also establish and manage budget efficiencies in every project we oversee.

What we don’t do is overpromise, mislead, underdeliver, bait-and-switch, leave you hanging, phone it in or fail to meet our commitments and standards. 

“Quality content” isn’t jargon for us. It’s our business.

When we take on an assignment, we start by working to understand the objective. Working with a client to establish the most important project deliverables means finding an actionable answer to the vital question: “What are we out to accomplish?”

We believe in clear and honest communication. We answer questions directly and ask questions with purpose. We communicate with our clients in order to deliver the results they are seeking. The results are what matter most.

The challenge:

Create print and digital touchpoints for customers while cutting cost and driving new revenue channels Michael Kors identified a need for a multiplatform solution—print and e-commerce—for the key holiday time period in 2013. The world-renowned, award-winning luxury designer wanted to create multiple touchpoints into its brand for customers and drive new revenue channels. By developing both a print and digital version, the company would also be able to achieve significant cost savings by limiting the paper, printing and distribution of its printed catalog to roughly one-third of its select stores.

The solution:

Working with Michael Kors on an omni-channel holiday marketing strategy, 10Ten Media created and developed a print version in addition to a dynamic digital version of the company’s 2013 holiday catalog, one with a distinct editorial slant. While the print product was distributed to more than 100 domestic stores, emails were sent to Michael Kors’ subscriber list with a link to the high-impact experience. That digital experience was also embedded on the home page at michaelkors.com and distributed through various social media outlets. 

A Forbes article from early 2014 that lauded Michael Kors’ 2013 holiday marketing efforts began with the sentence: “Well, we finally know where all the holiday shoppers were spending their money in December: Michael Kors.”

Michael Kors experienced a highly successful 2013 holiday season during which revenue was up 59% over the prior year

With Michael Kors having exceeded its e-commerce sales goals, 10Ten Media’s creation would turn out to be the first in an ongoing line of seasonal printed and digital e-commerce catalogs

“The gift guide’s balance between glamour and practicality speaks to the various aspects of the modern woman’s life.”
—Rachel Lewis, senior strategist at iProspect’s Luxe Group, a team of luxury marketing specialists