Puritan’s Pride contracted IOTen to strategize, report, write, edit and deliver content for Vitamins.com.
Services:
Strategy
Content Creation
Design
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10Ten’s writers, editors, videographers and project managers ensured timely delivery of site banners, snackable content, articles and educational videos.
Vitamins.com
The engaging, informative and brand-affirming content 10Ten generated around Vitamins.com topics was created to be easy to consume and share.
Competitive Benefits Guide
10Ten created a 16-page Competitive Benefits Guide to be used as a definitive reference of the attributes that set Puritan’s Pride—and its products—apart. The guide was created based on interviews with internal NBTY experts (including product scientists, the consumer insights team and medical experts) as well as three external manufacturers.
Puritan’s Pride
10Ten reported, wrote, edited and presented more than 25 innovation SKUs for the Puritan’s Pride brand.
Nestle purchased the main brands of vitamin and supplements maker The Bountiful Company, including the Nature’s Bounty and Puritan’s Pride brands, for $5.75 billion. Greg Behar, CEO of Nestle Health Science, commented that the acquisition would “establish Nestle Health Science as the industry leader in mass retail, specialty retail, e-commerce and direct-to-consumer in the U.S., while offering significant opportunities for geographic growth.”
Related Work
Oprah Magazine
Encouraging readers take stock of their habits, recharge, de-clutter and finally relax, the O-branded Let It Go! special edition was created by 10Ten in collaboration with key stakeholders within the Oprah empire.