IO created a dynamic digital version of the Michael Kors holiday catalog.
Services:
Strategy
Content Creation
Project Management
Design
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Working with Michael Kors on a holiday marketing strategy, 10Ten created and developed a dynamic digital version of the company’s holiday catalog, one with a distinct editorial slant.
Holiday Gift Guide
While the print-on-paper version of the Michael Kors holiday gift guide was distributed to more than 100 domestic stores, 10Ten created a digital version that was embedded on the home page of michaelkors.com and disseminated through social media.
10Ten’s digital version of Michael Kors’ holiday catalog contributed to the company increasing revenue by 59 percent over the prior year.
A Forbes article about Michael Kors’ holiday marketing efforts began with the sentence: “Well, we finally know where all the holiday shoppers were spending their money in December: Michael Kors.”
“Michael Kors enjoyed an outstanding holiday season, as global brand awareness continued to drive strong demand for our luxury product,” John Idol, Michael Kors chairman and CEO, said in a statement.
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