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3 Case Studies:

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The challenge:

Create print and digital touchpoints for customers while cutting cost and driving new revenue channels Michael Kors identified a need for a multiplatform solution—print and e-commerce—for the key holiday time period in 2013. The world-renowned, award-winning luxury designer wanted to create multiple touchpoints into its brand for customers and drive new revenue channels. By developing both a print and digital version, the company would also be able to achieve significant cost savings by limiting the paper, printing and distribution of its printed catalog to roughly one-third of its select stores.


The solution:

Working with Michael Kors on an omni-channel holiday marketing strategy, 10Ten Media created and developed a print version in addition to a dynamic digital version of the company’s 2013 holiday catalog, one with a distinct editorial slant. While the print product was distributed to more than 100 domestic stores, emails were sent to Michael Kors’ subscriber list with a link to the high-impact experience. That digital experience was also embedded on the home page at michaelkors.com and distributed through various social media outlets. 

 
 
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Results:


A Forbes article from early 2014 that lauded Michael Kors’ 2013 holiday marketing efforts began with the sentence: “Well, we finally know where all the holiday shoppers were spending their money in December: Michael Kors.”


Michael Kors experienced a highly successful 2013 holiday season during which revenue was up 59% over the prior year.


With Michael Kors having exceeded its e-commerce sales goals, 10Ten Media’s creation would turn out to be the first in an ongoing line of seasonal printed and digital e-commerce catalogs.


“The gift guide’s balance between glamour and practicality speaks to the various aspects of the modern woman’s life.”
—Rachel Lewis, senior strategist at iProspect’s Luxe Group, a team of luxury marketing specialists.

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The challenge:

Create print and digital touchpoints for customers while cutting cost and driving new revenue channels Michael Kors identified a need for a multiplatform solution—print and e-commerce—for the key holiday time period in 2013. The world-renowned, award-winning luxury designer wanted to create multiple touchpoints into its brand for customers and drive new revenue channels. By developing both a print and digital version, the company would also be able to achieve significant cost savings by limiting the paper, printing and distribution of its printed catalog to roughly one-third of its select stores.


The solution:

Working with Michael Kors on an omni-channel holiday marketing strategy, 10Ten Media created and developed a print version in addition to a dynamic digital version of the company’s 2013 holiday catalog, one with a distinct editorial slant. While the print product was distributed to more than 100 domestic stores, emails were sent to Michael Kors’ subscriber list with a link to the high-impact experience. That digital experience was also embedded on the home page at michaelkors.com and distributed through various social media outlets. 

 
 
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Results:

A Forbes article from early 2014 that lauded Michael Kors’ 2013 holiday marketing efforts began with the sentence: “Well, we finally know where all the holiday shoppers were spending their money in December: Michael Kors.”


Michael Kors experienced a highly successful 2013 holiday season during which revenue was up 59% over the prior year.


With Michael Kors having exceeded its e-commerce sales goals, 10Ten Media’s creation would turn out to be the first in an ongoing line of seasonal printed and digital e-commerce catalogs.


“The gift guide’s balance between glamour and practicality speaks to the various aspects of the modern woman’s life.”
—Rachel Lewis, senior strategist at iProspect’s Luxe Group, a team of luxury marketing specialists.


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The challenge:

Create print and digital touchpoints for customers while cutting cost and driving new revenue channels Michael Kors identified a need for a multiplatform solution—print and e-commerce—for the key holiday time period in 2013. The world-renowned, award-winning luxury designer wanted to create multiple touchpoints into its brand for customers and drive new revenue channels. By developing both a print and digital version, the company would also be able to achieve significant cost savings by limiting the paper, printing and distribution of its printed catalog to roughly one-third of its select stores.


The solution:

Working with Michael Kors on an omni-channel holiday marketing strategy, 10Ten Media created and developed a print version in addition to a dynamic digital version of the company’s 2013 holiday catalog, one with a distinct editorial slant. While the print product was distributed to more than 100 domestic stores, emails were sent to Michael Kors’ subscriber list with a link to the high-impact experience. That digital experience was also embedded on the home page at michaelkors.com and distributed through various social media outlets. 

 
 
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Results:

A Forbes article from early 2014 that lauded Michael Kors’ 2013 holiday marketing efforts began with the sentence: “Well, we finally know where all the holiday shoppers were spending their money in December: Michael Kors.”


Michael Kors experienced a highly successful 2013 holiday season during which revenue was up 59% over the prior year.


With Michael Kors having exceeded its e-commerce sales goals, 10Ten Media’s creation would turn out to be the first in an ongoing line of seasonal printed and digital e-commerce catalogs.


“The gift guide’s balance between glamour and practicality speaks to the various aspects of the modern woman’s life.”
—Rachel Lewis, senior strategist at iProspect’s Luxe Group, a team of luxury marketing specialists.