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Xxxxxxx, the British car company, wanted to burnish its position  as a company aimed at "the aspirational creative class." To do that, 10Ten crafted a "care package" chronicling the then-nascent world of Virtual Reality. The package included a VR viewer and a 50-page bespoke magazine sent to a select list curated by Fast Company magazine.


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Recent Stories


Three things you need to know before betting on Vikings-Patriots:

1. A pair of teams coming off victories over divisional rivals meet on Sunday afternoon when the Vikings visit the Patriots. Minnesota is coming off three straight games versus NFC North opponents, sandwiching home wins over Detroit and Green Bay around a road loss in Chicago. New England emerged from its bye week with a convincing 27-13 road win over the Jets. The Patriots racked up a season-high 215 rushing yards in that win and now face a Vikings team that has allowed 230 rushing yards over its past two games. New England is 23-10-1 against the spread during the Bill Belichick era, which began in 2000, when coming off a game in which the team rushed for at least 175 yards. Read more >

Five things you need to know before betting on Chargers-Steelers:

1. When people told the story of the Chargers’ 2017 season, the narrative tended to focus primarily on the fact that the team started 0-4 before rattling off nine wins over its final 12 games, only to end up narrowly missing out on a playoff berth to a pair of fellow 9-7 AFC teams (Buffalo and Tennessee). Closer analysis of last season, however, reveals that the Chargers were able to halt their four-game losing streak with consecutive wins against three teams (Giants, Raiders and Broncos) that would end 2017 with a combined record of 14-34. Los Angeles then lost two straight to fall to 3-6 before reeling off four consecutive wins against: Read more >

After a lackluster slate last weekend, plenty of exciting matchups are on the board for Week 13. Here are your betting plays for Sunday afternoon's games.

Indianapolis Colts (-4) at Jacksonville Jaguars

1:00 p.m. ET

• Jacksonville is 1–8–1 against the spread since the start of 2017 when facing teams allowing a completion percentage of at least 64%.

• Under the total is 10–1 in games Indianapolis has played in the second half of the season since the midway point of 2017.

• Cody Kessler will make his first start for the Jaguars in place of a benched Blake Bortles. Read more >

 
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This package of custom journalism drove 4.2 million views to MINI's two VR films embedded on its website. It also was recognized as one of the 10 Best Branded Content Partnerships of 2015 by Ad Age magazine.