Strategy / Content creation / Video / Design / Digital
10Ten Media was tasked in 2010 with the goal of relaunching Tennis Magazine, a 45-year-old monthly newsstand publication that also serves as the top benefit for the nearly 1 million members of the United States Tennis Association.
Tennis Magazine Digital App
USTA’s latest initiative was to have 10Ten Media transform the digital offering of Tennis Magazine from a PDF replica publishing platform to a custom app available for purchase at the Apple App Store. The overwhelmingly positive results included engagement times growing dramatically due to increased interactivity built into each issue.
Readers report a 97% satisfaction rating, as well as an increase in both circulation and advertising revenue.
Tennis.com & Baseline
10Ten Media also manages all editorial content for Tennis.com, which in 2016 published more than 5,000 stories that generated a total of more than 60 million unique pageviews. The latest Tennis.com offering created by 10Ten Media is Baseline, which launched in May 2016. Created for fans and enthusiasts who want to stay engaged and informed, it is an lighthearted, fun and informative platform that consolidates on- and off-court tennis content.
When the USTA wanted to created a digital offering for its members, 10Ten Media stepped up with a solution by creating Tennis Tuesday. Published every week, the highly interactive digital-only magazine served as a stand-alone product to be consumed on desktop browsers, tablet devices and mobile phones.