Michael Kors

Luxury fashion designer Michael Kors needed an e-commerce solution for the 2013 holiday season to help drive revenue while reducing print catalog costs. 10Ten Media created and developed a dynamic digital version of the company’s holiday catalog, one with a distinct editorial slant. Emails were sent to Michael Kors’ subscriber list with a link to the high-impact experience, which was also embedded on the home page at michaelkors.com and distributed through various social media outlets.


The work yielded a 59% annual increase in holiday revenue. Wrote Forbes: “Well, we finally know where all the holiday shoppers were spending their money in December: Michael Kors.”



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