When the Italian edition of Vanity Fair (which in Italy has a weekly frequency) needed to overhaul its look, it was 10Ten Media to which Condé Nast turned to conceptualize the redesign. 10Ten was tasked with executing everything from fashion spreads to product profiles to celebrity photo shoots.
Billed as a brand for "grown-up women leading busy lives," Myself was added to the Condé Nast Italy portfolio in 2011. 10Ten Media was brought in to first develop the publication's look and feel, and then provide cover design, creative direction and production support.
CONDÉ NAST TRAVELLER
Over the years Condé Nast Italy has implemented a number of successful initiatives, including launching Condé Nast Traveller. It was 10Ten Media that adapted the design of the American version of Traveller for the Italian market before being tasked with designing the magazine’s cover, cover story and special sections every issue.
A Selection of Work
When Dennis Publishing set out in 2015 to launch a new multiplatform brand for men, the UK-based company turned to 10Ten Media to create that brand’s identity. Coach provides practical and inspirational content that helps readers do something to improve their health, fitness and overall wellbeing. It targets men in the 25-to-54 age range and is distributed by hand within London and at prime commuter locations. (Additional copies are also available nationally, at carefully selected sports and leisure clubs, gyms, hotels and businesses.) The success of the new brand was sizable and immediate: Dennis Publishing’s first launch into the free magazine.
FX Network, the home of award-winning, original television, wanted to create some buzz around the July 2014 premiere of The Strain, a high-concept thriller directed by Guillermo del Toro. Tasked with detailing the worst outbreaks in world history, 10Ten Media created a highly visual interactive infographic that ran on Mashable, one of the most engaged digital networks in the world.